Creating an event
Start from a known event with the details prefilled, or build a custom one - and make the two choices that shape everything else.
Creating an event takes a minute if we already know it, and not much longer if we don't.
Start from a known event, or from scratch
Start typing the event's name and TicketSquad searches its catalogue of known events. Pick a match and the event arrives pre-filled with what the catalogue has confirmed: official event and sale dates, venue, timezone, the seller's per-transaction ticket limit, recommended data fields, and the right ticket mode from checked ticket rules. Where we don't have a confirmed limit, it defaults to a sensible 4 with a warning to check the ticket site. Dates, fields, limits and modes are all overrideable; the venue travels with the catalogue link itself.
Not in the list? Keep typing - a custom event gives you full control over every detail. There's also a Request that we add it button, which sends the event to our curation queue while you carry on creating.
Linking to a known event is also how your event gets the in-app Guide tab and, once editions pass, the reviews surface.
The two choices that shape everything
Tickets - are they named to a person, or transferable? This decides which sale-day machinery your event runs (see the overall process). For known events we pre-select the answer from checked ticket rules - with the reason shown - and warn you if your choice contradicts what we know about the seller. You can change the mode later - until ticket evidence locks it: someone recording a ticket, or a group outcome being reported.
Privacy - Open or Closed. Open is the default: everyone in the event can see everyone's details, perfect for a group of mates. Closed keeps personal details inside each buying group - the right call when the invite list is bigger than your trust circle. Covered in depth in Privacy; you can change it later in settings.
The smaller dials
- Per-buyer ticket limit - how many tickets one person can buy per transaction; set from catalogue data when known. This drives sensible buying-group sizes.
- Community - if you run a community, attach the event so its members can see it and join without an invite link.
- Dates and timezone - known events bring official dates; custom events take a single date, a range, several labelled dates, or an honest TBC until the announcement lands.
The free plan and event slots
The free tier (Squad Solo) runs one active event at a time - where "active" means an unarchived event you own or coordinate. Archive an event (reversible, read-only, pauses its emails) and the slot frees up. Joining other people's events is never limited.
After creating
You land on the event page with a fresh invite link ready to share - one link, the same for everyone, regenerable at any time from settings if it ever leaks. Then the flow follows the overall process: people join, details get collected, and the sale-day machinery for your ticket mode takes over.